SARFEST FEATURING IFE ALABA
The St-John’s African Roots Festival (SARFest) is an annual music festival. For CB Nuit’s 2020 online event, 5 members of Sarfest, who have formed a music group, will bring their African sounds to the Arts and Culture Centre. featuring Musical Artist Ife Alaba.
The Goal of the Festival is to introduce African music and cultures to the province, along with other African influenced music such as those from the Caribbean, Latin America and Afro-American. Each year, the Festival will host artists from different countries.
The St. John's African Roots Festival (SARFest) is international and unifying around a common passion. Since the Festival is an arts and cultural event that promotes artists from different cultures and communities, the St. John's African Roots Festival (SARFest) will become the Newfoundland and Labrador cultural event that will reach all audiences and bring together a large number of cultural communities since Africa is a very diverse continent where all Ethnic origins are represented.
Ife Alaba (Born Ifeoluwa Alaba on June 10, 1999) is a Nigerian singer and songwriter. She grew up in South Africa with a strong musical background spanning from being in choirs, orchestras, undergoing opera training, and undertaking the trombone. Ife began her music career after moving to Canada, as a performer at the Memorial University of Newfoundland in 2017. She later released her debut single “All By Myself” in January 2020 to much local acclaim due to its numbing ear runs and bleeding emotion. Her second single, “Go Slow,” was released on May 29, 2020, and boasted her unique vocal abilities once more with its catchy melodies and relatable message. She uses life experiences as a muse for her heart-wrenching hooks and creative but subtle melodies, while still keeping her music relatable and catchy. She is a powerful vocalist whose music style has been influenced by a mixture of pop, afro, and classical music. She has named other artists such as Laura Mvula, Adele, Beyoncé, Nneka, and Andrea Bocelli as artists who have influenced her.